Askov Finlayson

Askov Finlayson is a leader in the effort to fight climate change with its mission to Keep The North Cold. The company was the first in the world to develop a climate-positive coat, The Winter Parka, and it reports to the public every year on how it upholds its company mission, including its Give 110% initiative that supports organizations working on solutions to the climate crisis.

What’s My Role?

I worked with Askov Finlayson for a brief time as an extension of its marketing department. Specifically, I helped develop social media strategy, write and schedule social posts, assist with copywriting and editing assignments, and report on content performance.

Social Media

Most of my time spent with Askov Finlayson was focused on social media content development. The primary way the company reaches its audience is through social media — and it has a loyal following. The company’s Instagram account boasts nearly 30,000 followers alone. Facebook, Twitter and LinkedIn pool together roughly another 16,000.

The company upholds a high standard of visuals, writing and storytelling to share its innovative products with its audience, while also using those platforms to advocate for climate solutions.

I started working with Askov Finlayson in the spring of 2020, just before Earth Day. The company was about to release its annual Climate Impact Report, and the marketing department wanted to amplify Askov’s partners’ voices on social media, including that of the Climate Reality Project and Climate Generation: A Will Steger Legacy.

My job was to aggregate relevant content, draft and adapt posts, and ultimately schedule posts across the company’s owned channels.

Askov Finlayson released a series of new products during spring 2020 that supported its mission to Keep The North Cold. I helped draft email copy for its spring arrivals campaign.

Have questions?

Please reach out with any questions about my work at AVI Systems, or with any of the skills described here.