Alec Olson’s Resume

Highlights

  • Bachelor’s degree in Journalism

  • 5+ years of professional writing, editing, fact-checking, and editorial experience

  • 5+ years of content marketing and inbound experience (HubSpot Certified)

  • 5+ years of email marketing experience, including e-newsletters and nurture campaigns

  • 5+ year of professional experience working with internal and external stakeholders, including agencies, writers, photographers, videographers, subject-matter experts, and executives

  • 5+ years of social media management and community engagement with the following platforms: Facebook, Twitter, LinkedIn, Instagram, and YouTube. 

  • Experience using the following Adobe Creative Cloud applications: Photoshop, InDesign, Premiere Pro, Illustrator, and Audition

  • Professional graphic design experience, including print and digital material

Skills:

  • Writing

  • Editing

  • Graphic Design

  • Photography

  • Videography

  • Social Media Management

  • Inbound Marketing

  • Project Management

Senior Content Strategist and Writer, Feb. 2021 - Present

Skillsoft (Digital learning provider)

Find me on LinkedIn

Content Strategist, Feb. 2017 – Feb. 2021

AVI Systems, Inc. (Audiovisual Technology Integrator)

  • Manage all print and digital content operations in the marketing department using HubSpot, Trello, Microsoft O365 and Adobe Creative Cloud applications

  • Serve as the sole content creator for a multimillion-dollar global company and its subsidiaries, ensuring brand compliance and consistency

  • Utilize data collected from Google Analytics, HubSpot and other platforms to inform B2B content strategy in existing and future campaigns

  • Produce B2B content for all stages of the buyer’s journey, including blog posts, sell sheets, slide decks, videos and case studies

Content Writer, May 2016 – Jan. 2017

Total Expert Inc. (SaaS)

  • Developed company-wide internal and external B2B content marketing best practices

  • Established an editorial calendar: blog posts, social media posts, and email campaigns

  • Produced B2B and B2C newsletters, blog posts, email campaigns, sell sheets and slide decks

  • Leveraged HubSpot data to analyze and report on content performance

Web Content Intern, Aug. 2015 – April 2016

Preferred Credit, Inc. (Finance Company)

  • Structured company’s 100+ page website hierarchy (~20% public-facing and ~80% internal- facing)

  • Wrote and designed B2C content for webpages, including infographics, icons, branded images and web copy

  • Completed website updates in Telerik Sitefinity, using different coding and programming languages: HTML, CSS, JavaScript and C#

  • Developed marketing and communications B2C website strategy based on market and internal research, reporting findings to key project stakeholders, including senior leadership

Editor-in-Chief, May 2015 – May 2016

University Chronicle (Newspaper / Media)

  • Managed an award-winning news website; implemented website best practices and content strategies that doubled online readership

  • Produced a bi-weekly, 12-page community newspaper for a hyperlocal audience, circulating at 1,000 copies

  • Wrote 2 - 5 news articles, completed 2 - 7 photo assignments, and edited 15+ articles for AP Style weekly

  • Supervised 25 to 40 newspaper staff, including international students and entry-level writers

  • Recognized by the Society of Professional Journalists (SPJ) on a regional and national scale for having the Best Independent Online Student Publication in 2016

Volunteer Work

Inspiring Connections Outdoors, Sept. 2017 – Present

Sierra Club – North Star Chapter (Environmental Organization)

  • Support trip leaders during monthly outings with local organizations to connect people to nearby parks, trails, rivers and lakes

  • Plan and execute marketing campaigns on a need-be basis, aligning content with the organization’s initiatives and goals

  • Produce content for marketing and communications campaigns, including social media graphics, flyers, web copy, direct mail, and photos

Education

Bachelor of Science in Mass Communication – Print Journalism, Aug. 2012 – May 2016

St. Cloud State University

  • Minor in German

  • Vice President of Society of Professional Journalists

  • Staff writer, news editor, and editor-in-chief of University Chronicle

What do you think?

I love a new challenge. I’m a fast learner, who thrives in fast-paced environments. I respect deadlines and manage multiple projects like a pro(fessional). If you think I’m qualified, consider hiring me.